More and more, consumers are entering and exiting Google without going to any other website. UX signals are behavioral patterns that affect your page rankings. Among the most crucial are click-through rate and bounce rate. In essence, it’s important to Google that users click often on your snippets and stay on the pages for a long time.
Off-Page Factors
Google has used site speed as an official ranking signal since 2010. Specifically, we ran a subset of our full 11.8M URL dataset through the content analysis tool Clearscope.io. One of the most interesting findings SEO Anomaly from this analysis was that very few pages have any backlinks. We found a very slight correlation between URL length and rankings.
Ensure consistency in your NAP information across all directories. One of the first steps to take is claiming and optimizing your Google My Business (GMB) listing on your site’s page. This allows you to provide accurate information about your local business on your site and helps Google understand more about your company page.
Set Up the Right Tracking and Indexing Tools
Analyze the top 10 rankings for any keyword across hundreds of locations worldwide. Just like with social media platforms, you can post to your Google Business Profile about announcements, offers, events, and products. Posts are created in your Google My Business dashboard and show up on the “Updates” section toward the bottom of your Business Profile. However, they might become more prominent based on the search query.
- Google Analytics complements your SEO efforts by providing comprehensive data on user behavior.
- The keywords’ search intent should be the same or very similar.
- Unfortunately, building high-quality backlinks is one of the most challenging parts of SEO.
- Use advertising to attract your target market, Facebook messenger bots and much more.
- Focusing on originality and adding unique insights to your content can help your content stand out.
Step 2. Create an “optimized” video
Going at it manually as your list of products – and customers – grows becomes harder and harder. With developing machine learning tech, eCommerce automation is a must if you want to compete, and SEO is no different. But, as we mentioned earlier, you don’t want to go overboard with apps, as this can slow your site, which harms Shopify SEO. Last but not least, you need the right tools and apps if you want to upgrade your Shopify SEO and rank #1 on Google. When planned well, organic and paid search strategies should boost each other, ensuring you get maximum exposure for the least amount of spend – AKA, great ROAS.
And each one is recommended by Google in its guidance on improving local rankings. If competing pages all load in roughly the same speed, then quality is going to influence rankings more than speed. Page experience is a Google ranking factor and rolls together several things like page speed, site security, and how well your site functions on a mobile device. In our next section we’ll include a way you can highlight your EEAT for readers and search engines. Its content optimization feature provides actionable suggestions to improve structure, keyword placement, and readability, helping you rank higher on Google effortlessly.
